Tag Archives: Demonstrated Interest

The Latest Trends in College Admissions

Each year the National Association of College Admission Counseling releases the results of a survey which identify the latest trends in college admissions.  The 2011 State of College Admission was recently released and points to the following trends. Increased Applications While the number of high school graduates peaked in 2009 at 3.33 million and is now in a period of decline, the number of college applications has continued to increase.  In a growing trend, 85% of students’ applications were submitted online.  This fits my previous post  What’s New at Ohio Colleges  where I cited a number of Ohio schools who have … Continue reading

Demonstrated Interest: Getting on the College’s Radar

A recently more important trend in college admission is Demonstrated Interest.  Colleges want to increase their “yield”.  Yield is the number of applicants who actually choose to attend a school where they are accepted.  In recent years, while the number of applicants to colleges are up, yield is down.  One way of increasing yield is tracking interest in the school on part of the student. Students who demonstrate interest are sending a strong message to the school of “I like you”.  Colleges indicate they have a higher yield of students demonstrating interest.  Not only that, those students demonstrating strong interest … Continue reading

Twitter Facebook RSS