Monthly Archives: February 2011

Demonstrated Interest: Getting on the College’s Radar

A recently more important trend in college admission is Demonstrated Interest.  Colleges want to increase their “yield”.  Yield is the number of applicants who actually choose to attend a school where they are accepted.  In recent years, while the number of applicants to colleges are up, yield is down.  One way of increasing yield is tracking interest in the school on part of the student. Students who demonstrate interest are sending a strong message to the school of “I like you”.  Colleges indicate they have a higher yield of students demonstrating interest.  Not only that, those students demonstrating strong interest … Continue reading

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